How Sony's Betamax lost to JVC's VHS Cassette Recorder

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Video Discription: In 1976 Sony introduced the Betamax video cassette recorder. It catalyzed the " on demand" of today by allowing users to record television shows, and the machine ignited the first " new media" intellectual property battles. In only a decade this revolutionary machine disappeared, beaten by JVS's version of the cassette recorder. This video tells the story of why Betamax failed. This is one of three videos in a series on marketplace failures of technological objects.


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