How Sony's Betamax lost to JVC's VHS Cassette Recorder
Video Discription: In 1976 Sony introduced the Betamax video cassette recorder. It catalyzed the " on demand" of today by allowing users to record television shows, and the machine ignited the first " new media" intellectual property battles. In only a decade this revolutionary machine disappeared, beaten by JVS's version of the cassette recorder. This video tells the story of why Betamax failed. This is one of three videos in a series on marketplace failures of technological objects. http://www.engineerguy.com/failure.