To Catch a Shoe: Jimmy Choo's Foursquare Treasure Hunt

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BY: FORAtv
Video Discription: To Catch a Shoe: Jimmy Choo's Foursquare Treasure Hunt
L2 - NYU Stern School of Business
The explosive growth of mobile device usage and proliferation of applications presents a new, dynamic landscape for prestige marketing and commerce.The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"

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