Mullen & Galloway: Top 100 Prestige Brands in China

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Video Discription: Mullen & Galloway: Top 100 Prestige Brands in China
L2 - Hearst Tower
Module 1: Perspectives on Disruption: China's Emergent Luxury MarketDAVID CAREY | President, Hearst Magazines"Welcome"David
Carey was named president of Hearst Magazines in June 2010. He is also a
member of the Board of Directors of Hearst Corporation. During his
tenure at Hearst, he was instrumental in the acquisition of more than
100 magazines in 14 countries from Lagardére SCA, which greatly expanded
Hearst's footprint in both the U.S. and internationally.Prior to joining Hearst, Carey was group president at Condé Nast,
where he oversaw that company's media properties targeted to business
and executive audiences. Carey led the print/digital startup of
Portfolio and and, before that, he was vice president and
publisher of The New Yorker.Among other honors, Carey was named industry "Publisher of the Year"
by Adweek in 2011 and was selected by Folio as a member of its "Dream
Team" of publishing executives.

Carey serves on the Executive Committees of the American Advertising
Federation and the Magazine Publishers of America. He is also a member
of the CUNY Graduate School of Journalism Advisory Committee. Carey is a
graduate of UCLA.

DOUG GUTHRIE | Dean, The George Washington University School of Business"Opportunity in Perspective: Approaching China"An expert in the fields of management, economic reform
in China leadership, and corporate governance, Doug is the Dean of The
George Washington University School of Business.Previously, he served as Professor of Management at NYU Stern School
of Business. He also held a joint appointment as Professor of Sociology
at NYU's College of Arts and Sciences. Doug has been a trusted adviser
of both multinationals and local Chinese companies and a student of
China for some 25 years. He is the author of Dragon in a Three-Piece
Suit: The Emergence of Capitalism in China, China and Globalization: The
Social, Economic and Political Transformation of Chinese Society, and
Social Connections in China: Institutions, Culture, and the Changing
Nature of Guanxi. He is currently writing China's Radical
Transformation: Economic Reform, Global Integration, and Political
Change in the World's Largest Nation, which is an in-depth look at how
China's government-driven form of capitalism has successfully overcome
traditional theories of development and helped China become the economic
and political juggernaut it is today.In addition to NYU Stern, Doug has also taught at Harvard Business
School, INSEAD, and the graduate schools of business at Stanford
University, Columbia University, and Emory University. He received his
B.A. in Chinese Literature from the University of Chicago and a Ph.D. in
Organizational Sociology from the UC Berkeley.DUNCAN EDWARDS | VP International Strategy, Hearst Magazines International
"China Through A New Media Lense"

Duncan Edwards is president and CEO of Hearst Magazines International, a
unit of Hearst Corporation. Edwards is also executive vice president of
Hearst Magazines and vice chairman of the National Magazine Company
(NatMag), Hearst's publishing business in the U.K., and a member of the
Board of Directors of Hearst Corporation.

As the largest U.S. publisher of magazines worldwide, Hearst Magazines
International publishes more than 200 editions for distribution in more
than 100 countries. Major titles include powerful brand equities like
Cosmopolitan which, with 60 international editions, is the
largest-selling young women's magazine and has more editions than any
other magazine in the world; Esquire; Good Housekeeping; Harper's
BAZAAR; Popular Mechanics; and Seventeen. In addition, Hearst Magazines
International publishes other titles through joint ventures, including
Men's Health and Runner's World in the U.K., Madison in Australia, and
The Robb Report in Russia and China.

From 2005 to 2009, Edwards was chief executive of NatMag, which
publishes 20 magazines in the U.K., reaching 14 million adults. He
joined NatMag in 1989 and served in various executive roles since then,
including publisher of Company magazine, director of business
development and managing director.

During Edwards' time at NatMag, the company grew from publishing nine
magazines in 2000 to 20 in 2009, through a mix of launches, acquisitions
and joint ventures. Its digital business expanded to include not only
online versions of its major magazines but also the U.K.'s leading
women's interest portal,, and the leading consumer health

Edwards spent the early part of his career at Media Week Ltd. and holds a
dual honors degree in geography and politics from Sheffield University.MAUREEN MULLEN & SCOTT GALLOWAY | L2
"L2 Prestige 100®: China"

Maureen leads L2's research and advisory group and has benchmarked
and/or developed digital and social media initiatives for over 300
prestige brands. She began her career at Triage Consulting Group in San
Francisco. At Triage, she led several managed care payment review and
payment benchmarking projects for hospitals including UCLA Medical
Center, UCSF, and HCA. She has gone on to lead research and consulting
efforts focused on digital media, private banking, M&A, insurance
industry risk management, and renewable energy economics for
professional firms and academics. Maureen has a B.A. in Human Biology
from Stanford University and an M.B.A. from NYU Stern.

Scott is the founder of L2, a think tank for digital innovation, and
Clinical Professor of Marketing at the NYU Stern School of Business
where he teaches brand strategy and digital marketing. Scott is also the
founder of Firebrand Partners, an operational activist firm that has
invested over $1 billion in U.S. consumer and media companies.

In 1997, he founded Red Envelope, an Internet-based consumer gift
retailer (2007 revs, $100mm). In 1992, Scott founded Prophet, a brand
strategy consultancy that employs over 250 professionals in the United
States, Europe and Asia. Scott was elected to the World Economic Forum's
"Global Leaders of Tomorrow," which recognizes 100 individuals under
age 40 "whose accomplishments have had impact on a global level." Scott
has served on the board of directors of Eddie Bauer, The New York Times
Company, Gateway Computer, and Berkeley's Haas School of Business.


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